Image of the blue night sky with stars showing clearly

Tracing the stars #3: How to analyse a business horoscope in 30 minutes or less

Posted in

If you’re trying to interpret a business chart, do you feel overwhelmed by all the planets signs and aspects – and don’t know what to focus on? Or you get the pieces right – but miss the bigger picture?

Then here’s a step-by-step guide to help you quickly identify the overarching themes in any company horoscope.

1. Distribution of planets

First, look at how the planets are distributed in the horoscope. Are they all-spread out? In a half circle? All in one quadrant or forming a see-saw shape?

See-saw shape

If you see planets clustered in two opposing groups in the horoscope, this suggests that there are forces acting in two different directions. A company with a see-saw distribution may operate in two industries, be divided into two products or led by two very different founders.

Evenly distributed

When planets are evenly distributed in the chart, this means that all aspects and facets are relevant. Companies with this distribution can be very balanced and holistic, but to do so they may have to juggle multiple responsibilities and commitments simultaneously.

In a half circle

If you see planets in just half of the horoscope, then the signs in which those planets fall and especially the signs separating the two halves of the horoscope are in focus. Pay special attention to the planets in those ‘border signs’ later in the analysis. 

All in one quadrant

When all planets are in one quadrant, the theme of that quadrant is in focus. Read more on the interpretation of quadrants here.

Unclear shape

If planets aren’t distributed in a clear shape in the horoscope, move on to step 2.

2. Dominant elements

Now, consider which of the four elements is dominant. The strong presence of air, water, earth or fire can tell you about the general nature of the company.


Companies with a dominant air element are flexible and adaptive in response to change. They thrive on quick-witted thoughts and communication (Gemini), balance and harmony (Libra) and innovative ideas and teamwork (Aquarius).


Businesses with strong placements in water can go with the flow if they are in touch with the emotional needs of their community. They excel at building deep, emotional connections with customers and employees (Cancer), and casting a light on the unconscious or metaphysical realm (Scorpio and Pisces).


Companies with a dominant fire element are high-energy and explosive. They may be seen as go-getters in their market (Aries), as charismatic, leading brands (Leo) or as companies that thrive on travel and expansion of people’s horizons (Sagittarius).


When Earth elements dominate, companies typically have a down-to-earth approach to business. They can succeed when they focus on building wealth by upholding their values (Taurus), organising work in processes and systems (Virgo) and having clear hierarchies and structures (Capricorn).

3. Dominant modality

The dominant modality can show us how a company pursues its business objectives. We generally see that businesses lean towards creation (cardinal), preservation (fixed) or transformation (mutable). Which modality is dominant in your company’s business chart?


Cardinal companies focus on generating new ideas, starting projects and building things from the ground up. They may be seen as visionary, and are often thought-leaders in their respective industries.


Companies with dominant fixed sign placements can be very stable, and enduring in their pursuit of business objectives. They move forward thanks to their consistency, reliability and adherence to set values of ways of work.


Mutable companies tend to anticipate movement and respond well to changing market conditions. Their success comes from their flexibility in adapting to new circumstances, and their willingness to experiment and be spontaneous.

4. Dominant axes

If a company’s natal chart shows that several planets are positioned in opposing signs, it’s worth looking at the theme represented behind that axes. Look for placements in any of these pairs:

  • Aries and Libra
  • Taurus and Scorpio
  • Gemini and Sagittarius
  • Cancer and Capricorn
  • Leo and Aquarius
  • Virgo and Pisces

The axis of identity: Aries and Libra

Strong placements in Aries and Libra may highlight the overarching themes of the identity axis. Companies whose chart emphasises this axis may need to define who they are as an organisation, how it relates to others, and what role the company plays in society.  

The axis of value: Taurus and Scorpio

Dominant placements in Taurus and Scorpio bring the value axis to the forefront. These businesses have to strike a balance between valuing and building their own and other people’s resources, financially or otherwise. 

The axis of information: Gemini and Sagittarius

Companies with a strong information axis may focus on acquiring new data points and distilling them into valuable insights and conclusions. They may however need to strike a balance between learning in rapid bursts, and developing a strong underlying ideal or world view.

The axis of security: Cancer and Capricorn

 A business with a dominant security axis can help people feel appreciated through emotional connections, while providing additional security through supportive structures.

The axis of expression: Leo and Aquarius

Companies with a dominant expression axis may need to balance showing their individuality and market leadership with more contributory activities in industry networks, business circles, and other communities.

The axis of service: Virgo and Pisces

A business with a dominant service axis can be very organised and meticulous about its day-to-day operations, while creating space for more dreamy and intuitive endeavours. For this to work, the company should respect both objective and transcendent lines of thought. If a good balance between those qualities is struck, the business can serve both the material needs and higher ideals of customers and its community.

5. Dominant signs

Next, see if you can find a sign with three or more planets. This sign is known as a dominant sign. Not all charts will have a dominant sign, but if they do this shows you that the traits and qualities of that particular sign are reinforced.

A chart with four planets in Aquarius, for instance, suggests that innovation, groups and exploration are key themes within the organisation. The business might also operate in Aquarius-related fields such as energy, technology and research.

If there is no dominant sign, move on to the next step.

6. Interpretation of the signs

Now, look at the sign in which each planet falls. (We’re only working with the zodiac signs here and not the houses, because you probably won’t know the time of day when a company was founded.)

Zodiac signs shown in a horoscope drawing

That said, the signs can still us how different aspects of a company, including its identity, emotions, and resources can be expressed or developed. Here is what each of the planet positions can tell us:

The Sun

  • How is the identity of the company represented?
  • How is the company portrayed in the spotlight?

The Moon

  • How are emotions managed within the company?
  • How does the company connect with the emotional needs of its stakeholders?

The lunar node

  • What is the mission of the company?
  • Which personality traits are needed to help the company succeed?
  • What is the destiny of the company?


  • How does the company portray itself?
  • What communication style is used towards customers and employees?
  • How is business travel managed?


  • How are values set and upheld?
  • How are relationships formed and maintained?
  • How is money managed?
  • What role do non-financial assets play?


  • How can projects be initiated?
  • How are fights carried out?
  • How does the company assert itself in the market?


  • What higher ideals does the company have?
  • In what way can the company grow?
  • How does the company strive to succeed?


  • In what way is the business structured?
  • How are rules established and changed?
  • How is order maintained?


  • How can the company come up with a new product?
  • What mindset is needed to innovate?
  • How do groups form and interact?
  • What role does technology play in the organisation?


  • How do people in the company use their imagination?
  • How is the relationship with the metaphysical realm?


  • How do power dynamics manifest?
  • How does the company transform society?
  • How would manipulation play out for the company?

7. Planet aspects

The positions of the planets tell us a lot about the themes within a company. But if we want to understand synergies and conflicts across different areas of a business, it’s worth looking at the relationships of planets to each other.

These relationships are indicated by so-called aspects, or the degrees at which planets are positioned relative to one another.

How do aspects work?

Aspects depend on the angle between different planets in the zodiac. Two planets in the same place – 0° apart – form a conjunction. Meanwhile, planets that are 60° apart are known as a sextile and 120 degrees make a trine. 90° form a square and 180 degrees are an opposition.

Trines and sextiles are positions in which planets enhance each other’s strengths, conjunctions complement each other and compound in a positive or negative way, while a square or opposition are more challenging qualities that can conflict with or contradict each other.

Interpreting aspects

Aspect interpretation is an advanced topic that warrants its own article, but generally, you can look which planets and therefore qualities are at 0°, 60°, 90°, 120° or 180° from each other. This is where interrelationships may play out.

For example, if Sun in Libra trines Jupiter in Aquarius, the company’s balanced identity may reinforce its exploration of novel technology. However, it’s worth bearing in mind that aspects can show in different ways. This same trine could also mean that the expansion of groups and communities creates a harmonious public perception, or that an excessive desire to innovate destroys the equilibrium that maintained the company’s historic identity.

…and do you need to do more?

If you completed the previous steps, you now have a lot information about the company in question. Maybe this is enough, because you’re just practising your astrology. But if you work at or do business with the company whose chart you analysed, I challenge you to find a way to apply the insights for improving your business relationships.

P.S. As a gift to you, here is an example interpretation of a business horoscope that goes through all these steps:

GreenFlux Assets B.V.

Founded June 15, 2011 in Amsterdam

How are the planets distributed?

The planets are distributed mainly across the Eastern half of the horoscope. Dominance of the Eastern half is typical for companies who blaze their own trail and take rapid action without feedback or confirmation from others. Starting new projects and developing ideas may be key priorities within the organisation.

Also, Gemini and Sagittarius are at the border of this half-circle, so we’ll pay special attention to them later.

Which element dominates?

With 3 planets in Gemini and one in Libra, air is the dominant element in the founding chart. The company will thrive when critical thinking, the pursuit of knowledge and sharing of ideas are supported in the organisation, allowing for flexibility in response to change.  

Which modality dominates?

The dominant modality is mutable, thanks to placements in Gemini, Sagittarius and Pisces. This allows the company to respond flexibly to change. The strong presence of planets in Gemini suggests that the company can flourish when given the opportunity to adapt its communication to new environments or circumstances. 

Which axis dominates?

With a strong Gemini – Sagittarius axis, the company will attract people who are interested in learning new information (Gemini) to develop a coherent belief system (Sagittarius).

Employees are encouraged to think outside the box, seek new knowledge and connect ideas across different domains. But too many ideas and possibilities can cloud the company’s vision, leading to scattered efforts and unfinished projects.

Are there any dominant signs?

Yes, with three planets in Gemini, communication and short-distance travel are likely to be key themes within the company. And indeed, GreenFlux’s software facilitates charging for electric cars, which is a classic Gemini theme.

The company may also benefit from attending networking events and sharing its ideas through a variety of formats and channels.

In which signs are the planets found?

Sun in Gemini

The company’s core identity is expressed through fast communication and learning, with the Gemini-theme of short-distance travel in the spotlight.

Moon in Sagittarius

Emotions come from and are expressed through a core philosophy or belief. Emotional needs of prospects, customers and other stakeholders may be met through long-distance travel or the pursuit of a shared ideal.

Lunar node in Sagittarius

With a lunar node in Sagittarius, it is hardly surprising that the company’s official mission is to ‘accelerate the transition to sustainable mobility’. After all, developing a philosophy around better long-distance travel fits the Sagittarius theme.

Mercury in Gemini

With Mercury in its domicile, the business can use technology as means to exchange information. Ideas may flow freely and spontaneously, and this is a great placement for the software company.

Venus in Gemini

The company values and relationships are set and upheld by rapid, spontaneous exchange, lively discussions and quick burst of interaction. Logic and intellectual abilities may influence who interacts with whom, but the longevity of relationships is probably not a key priority.

Mars in Taurus

Projects are initiated based on values, aesthetics, and assets available to the company. The company can assert itself in the market by being patient and diligent, and leveraging financial resources.

Jupiter in Taurus

One of the core areas where the company seeks to expand is the realm of finance and resources. Can you see how this is reflected in the company name: GreenFlux Assets?

Of course, this means success will likely be measured in terms of money, and potentially other values.

Saturn in Libra

The top rungs of the organisation are likely to be filled with people who seek balance and harmony. Rules are established through compromise, and can be changed through strategic and diplomatic engagement.

Uranus in Aries

Innovation is fuelled by a healthy dose of aggression. If managed well, this allows the company to take a pioneering or leading role in adopting or developing new technology. New products will be developed if people take initiative.

Neptune in Pisces

With Neptune in its domicile, intuitive and imaginative traits are reinforced in the company. There may be a strong, dream-like vision of an ideal future for the organisation or society at large.

Pluto in Capricorn

Power can be exerted based on hierarchy and status, as well as strict rules laid out within the organisation. Attempts at manipulation would have to be structured and systematic to succeed.  

The true power comes to the business when it transforms its industry through authority and scale.

Planet aspects

Sun opposition Node

There may be some tension between the company’s fast-paced, communication-centric identity and the need to develop a coherent and stable world view through reflection and education.

Sun conjunct Mercury

The expression of the company’s core identity is strengthened by the position of Mercury in its domicile, which supports all communication endeavours.  

Venus sextile Uranus

Exchanging ideas about the company’s values and resources helps fuel aggressive innovation and the sudden start of new projects. Meanwhile, fast-paced adoption of novel technologies facilitates communication and learning.

Jupiter sextile Neptune

The company’s odds of financial success are improved through imaginative ideas and a connection with intuition.

Uranus Square Pluto

Rapid innovation in the product or tech domain may sometimes conflict with the slower transformation of organisational structures. Power dynamics can also slow down the aggressive pursuit of novel ideas and experimentation.

Send me 104 marketing cards

No responsesadd one

Speak Your Mind

Your email address will not be published. Required fiels are marked "*".