Business
Discover unconventional strategies and hidden wisdom to help your business succeed.
Fear Sells: How Different Industries Prey on Anxious People
Posted onPosted inBusinessLeave a Comment on Fear Sells: How Different Industries Prey on Anxious PeopleMost people, when asked why they buy a product, will give you a rational reason. Maybe they liked the design, wanted a unique feature or just bought the first one they saw. But dig a little deeper, and you’ll find that the real reason for buying is the emotion people feel when seeing a product…
Subtle Lies And Falsehoods in Modern Advertising
It is no secret that advertisers make false promises to win over prospects and attract customers to their business. Some use overt forms of deception, but more often that not, even the advertiser isn’t aware of the lies and falsehoods he is transmitting.
Metaphysics Meets Marketing: Spiritual Laws in Robert Collier’s Sales Letter ‘Secret of the Ages’
Posted onLeave a Comment on Metaphysics Meets Marketing: Spiritual Laws in Robert Collier’s Sales Letter ‘Secret of the Ages’Robert Collier used spiritual laws in his sales letters for his metaphysical book Secret of the Ages. The book was a phenomenal success, owing not just to the content but also the letter used to promote it.
Can marketers use purchasing data while respecting individual privacy?
Posted onPosted inBusinessLeave a Comment on Can marketers use purchasing data while respecting individual privacy?Marketers love data and people love privacy. But how can the two be aligned? How can marketers collect and use data while respecting people’s desire to stay under the radar and steer clear of intrusive advertising?
Spiritual marketing for a hotel – a case study
Posted onLeave a Comment on Spiritual marketing for a hotel – a case studyEver wondered what spiritual marketing looks like in real life? And how you can use it to find practical solutions to problems in your business? Then this article is for you. In this post, you’ll see how spiritual marketing can help a hotel attract more customers in the down season.
How to decentralise your digital marketing
If you wanted to use a decentralised marketing set-up, that does not rely on big tech, but gives you full control over your data – what would that look like? How much would you have to do from scratch and what solutions are available in the market?
The Unlikely History and Origin of Marketing Words
The business of marketing and the marketing language we use today may be traced back to the ancient civilisation of Mesopotamia. Discover which marketing words come from shipping along the Tigris and Euphrates rivers and how stamping and signing goods gave rise to terms that every marketer knows.
Why and how would you optimise your website for search engines?
Posted onPosted inBusinessLeave a Comment on Why and how would you optimise your website for search engines?Search engine optimisation, or SEO for short, is the process of improving the content and presentation of a website to boost its ranking in search engines. Search engine optimisation makes it easier for search engines to find, index and display your content to relevant users.
The dangers of moral supremacy in marketing
Moral superiority can alienate customers, dilute the corporate brand and result in a loss of trust and revenue, particularly when socio-political tides change.
Are your marketing channels really yours? A fresh look at channel ownership
Posted onPosted inBusinessLeave a Comment on Are your marketing channels really yours? A fresh look at channel ownershipYou may believe that what you own is truly yours – but how much control do you have around ‘owned marketing channels’?
7 Factors to Consider When Choosing Your Marketing Channels
Posted onPosted inBusinessLeave a Comment on 7 Factors to Consider When Choosing Your Marketing ChannelsConsider marketing objectives, budget, skills, timeline, audience size, level of digitisation and scale of your communications when choosing marketing channels.
Beyond metrics: A new standard for success in marketing?
Posted onPosted inBusinessLeave a Comment on Beyond metrics: A new standard for success in marketing?The most successful marketer sets his own standards for success and enjoys marketing irrespective of the economic outcomes.
An Introduction to Marketing Objectives
A marketing objective is a goal that a company seek achieve as part of its marketing strategy. Visibility, status, lead generation, nurturing and new sales are typical marketing objectives.
Are these 4 spiritual principles missing from your sales copy?
Posted onLeave a Comment on Are these 4 spiritual principles missing from your sales copy?The very best sales letters – those that outperform revenue targets year after year – all work with spiritual principles. Find out what drives them to double-digit conversion rates.
What is covert marketing and how does it work?
In covert marketing, an advertising message masks as news or entertainment and is spread by third-parties on behalf of the company.
What is the difference between traditional and spiritual marketing?
Posted onLeave a Comment on What is the difference between traditional and spiritual marketing?Traditional marketing seeks to maximise profits, while spiritual marketing focusses on the mutually beneficial exchange of value.
The psychology behind an e-mail funnel
An e-mail funnel is a series of e-mails sent to a list of people to present an offer. The success of the funnel depends on its energy level and leakage.
How to know if your product or service is valuable
Introducing the idea of monetary and spiritual value, value perception and a five-second test. Read this post to figure out just how valuable your product is.
3 ideas on search engine advertising
It’s easy to spend ton of money on your first search ads. But have you considered the spiritual principles of value creation, self-fulfilling beliefs and resonance?
The rhythms of business and marketing
Rhythms and patterns can help you choose marketing strategies that work for your business in the present moment.
